May 28, 2016– Speedway, IN – Winners of the 2015 All American Racing Writers & Broadcasters Association (AARWBA) National Competition were announced in the IMS Media Center prior to the 100th running of the Indy500. Photojournalist Louise Ann Noeth earned a pair of First-Place awards and an Honorable Mention.

1st | Newspaper Feature Writing
The Inner Workings of Motorsports Sponsorship | Performance Racing Industry

1st | Magazine Technical Writing
Rotors, Pads and Calipers | Performance Racing Industry

Honorable Mention | Photography – Print People
“454 to 0 in Only 2 Miles” | Gearheads For Life

“ The past year has been spent focused on getting the Bonneville Salt Flats restored as well as getting comfortable writing from the business angle for PRI Magazine,” explained Noeth, “Both presented serious challenges to updating skill sets that kept me slightly uncomfortable all year long. I like it that way.”

Noting that PRI Magazine’s Dan Schechner and Meredith Kaplan-Burns are the kind of pros you want editing your work, she added, “They demand clarity, provide comprehensive assignment direction and stay connected throughout the process ensuring that readership is the ultimate winner. And a special “shout out” goes to Tim Cindric who graciously shared his business acumen that set the baseline for the sponsorship piece.

As for the photography nod, she wrapped up with: “Too bad still photos are silent because my shot of Tom Burkland’s Bonneville Streamliner always reminds me of the nervous “ping, ping, ping” of the screaming-hot engine parts cooling under the hand-formed aluminum body work.”

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Founded in 1955, AARWBA is the oldest and largest organization devoted to auto racing coverage with members throughout the United States, Canada and Europe. To encourage excellence in the coverage of motor sports, AARWBA media members submit their best work for the annual media contest. Categories are for written, broadcast, online and photographic work. Winners present a true testament to the growth of the sport of auto racing. All magazine and newspaper judging is performed by an independent panel from a major journalism school. Entries — published in the 2015 calendar year — were judged “blind,” no judge was aware of the writer or where the work was published.
Judges: Photography – Prof. Emeritus Susan Fleck, Pulliam School of Journalism, Franklin College, Indiana; Magazine & Newspaper Writing – Prof. Emeritus Jerry Miller, Pulliam School of Journalism, Franklin College, Indiana and AARWBA Contest Chairman

Read the Winning Entries:
Feature Writing — www.landspeedproductions.biz/wp-content/uploads/PRI_NOV2015_Sponsorship.pdf
Technical Writing — www.landspeedproductions.biz/wp-content/uploads/AUG2015PRI_Brakes_edited.pdf
Complete listing of 2015 winners: www.aarwba.org

10 Apr, 2016  |  Written by  |  under Uncategorized

This car announced itself with cacophonous ferocity the first time I brought the engine to life in the LAX airport parking garage. The tight concrete surrounding flung the roaring, growling exhaust notes thundering throughout the facility causing every person to stop, turn and take note of the Hellcat. Much as I lHellcat logooved the sound, the attention was unexpected, unnerving and made me wonder if this was the respect Caesar got when he marched into Rome after some foreign conquest.

The heft of the clutch as I engaged 1st gear made me acutely aware this car demanded my full attention and application of driving skills. This was no ordinary grocery-getter. Thankfully I had dutifully belted in because I had forgotten the Hellcat came shod with Brembo brakes. This cat’s “whoa” was as powerful as its 707HP “go” reminding me with a deserved Leroy Jethro Gibbs smack on the back of the head the first time the 6 pistons grabbed the caliper riveting the car to an immediate stop. OK. Won’t do that again.

Backstory: My daily drive is a C6 Corvette convertible, an engineering model I bought from GMpr when they still did those things. Corvette Centurion Dick Guldstrand promptly installed a cold-air induction system and later my cocky rock-star tech Billy G swapped the exhaust for the GM performance version so you can understand that performance driving is the norm, not the exception in my world. Frankly, if it rolls, flies or floats, I can pretty much operate it; performance is it not what I do, it is who I am.

The Hellcat was mine for a couple weeks, no one else was driving it save World Land Speed Record Holder Al Teague (409MPH) who marveled at its smooth clutch; he who shifted his supercharged HEMI only once every 100MPH on the Bonneville Salt Flats.

Can’t tell you where, but will tell you that Hellcat effortlessly goes from zero to 85 and back to zero in just a few seconds. When I was demonstrating the first half of the exercise to Mr. Teague  he expressed audible concern to which I replied, “No worries Al, its got Brembos!” and walloped the brake pedal. Don’t look for the dime sweetheart, we’re on it. In the back seat, all we heard was Mr. Miller laughing lustily.

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Copyright 2016 LandSpeed Louise Photo | click photo to enlarge

The Hellcat mission was to drive up Pacific Coast Highway to the 2.2 mile Mazda Raceway at Laguna Seca for the Western Automotive Journalists “Media Days,” a mundane title for a full-day of rapturous track-driving the 5 dozen, or so 2016 new cars provided by gracious and trusting car manufacturers around the globe. These automotive journalist-only events provide a significant, back-to-back “taste test” of same segment vehicles in a safe, orderly method.

Don’t be fooled, we who still know how to drive manual transmission cars (IMO every auto journo had better know how, or they are nothing more than illegitimate posers suckling on the OEM publicity budget teat) drive with satisfying gusto around all 11 elevation-changing turns finding great pleasure straightening out the corkscrew with every lap. My God, I love that track and hope the County Park Commissioners come to their senses about SCRAMP.

The Hellcat never got on the track. Instead I drove into the paddock and parked the well-mannered beast where every testosterone-producing human could see it and headed for the Vipers.

Then it happened. The testosterone producers started in on me about the red key. “You got the red key?” How come you got a red key?” “Wow, someone must really like you to get the red key!” This went on all morning because I had clipped the keys to my belt in order to NOT lose the fob and have to confess to FCA PR leader Scott Brown I was a dunderhead. It was he who explained to me what the fuss was all about — the black key limits HP to 500 while the red key unlocks all the HP nirvana.

Not known for my subtly,  it was “neener, neener, neener” for the rest of the day now wishing the fob glowed. It also bumped up my “momma cat” protectionist respect for Hellcat. If FCA’s Brown trusted me, then by God I better do my best to not get arrested, or have kitty impounded during this fleeting love affair. In short, give the thing back exactly the way I got it, save a bit less rubber and clutch.

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Bless us and keep us, somehow I gotta convince the Hellcat overlords to bring a pride of these cats to the Bonneville Salt Flats to run the USFRA’s 150MPH Club – not as easy as you might think with density altitude sometimes hovering past 7,700 feet.

The exhaust notes are intoxicatingly influential to casting law abiding caution into the inferno. By and large, common traffic partners dare not sniff the Hellcat’s resolve, but every so often along came a testosteronal neanderthal who tried before he cried. Did you know you can break loose the Hellcat’s tires in 3rd gear? From San Diego to Monterey, whenever I wanted to be first, I was.

With every “ride” given, without exception, including my US Navy Seal buddy Joe, Music Composer Mike, Superior Court Judge Ed and Professor Gus, the first word response was the same: “expletive!!!!” followed by a verbal raging river of praise. I tried to give Police Chief John a ride, but the boy was too busy being in charge when I blew through his lovely town. Your loss Johnny boy.

Jordan and his parents doubtless got the best ride and drive as we lifted the eyebrows of dozens of Friday commuters taking a fast lap around their little SoCal town. My 11 year-old co-pilot will never be the same, Hellcat pictures are now on his bedroom wall and Dodge has a loyal fan for life.Hellcat_brembos

The interior was commanding, comfortable with all controls within easy operational reach. I never once felt the need to “get out and stretch” on long mileage runs. The bluetooth phone connection was flawless. The sound system: ditto. The various optional driving modes puts you and Hellcat in just the right suspension set-up.

Niece Emma and Nephew Jack thought I was the coolest Aunt ever driving them all over the Ojai Valley, especially since they both had plenty of foot room in the back seat and squealed with delight when I demonstrated the precision quickness with which Hellcat can change lanes in addition to its grand prix lefty/righty reflexes.

Mercy. I love this car.

What you got here folks is a full-tilt race powertrain expertly fitted into a street machine complete with all manners required to co-exist peaceably within the law. I’d take a Hellcat over a Viper any day. Oh! and so very clever using one of the headlights as a snarky air intake for the supercharger. Bravo for keeping a proboscian breather off the hood. The sticker was a mere $68,000. for something that could flick off a Porsche without missing a rev.

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Copyright 2016 LandSpeed Louise Photo| click photo to enlarge

It was a heavenly interlude with the Hellcat’s powerful purr as just we two motored up the Pacific Coast Highway drinking in the gorgeous rolling surf.

Some women need spa days.

Me? I need more Hellcat days.

 

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21 Mar, 2016  |  Written by  |  under Uncategorized

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Louise Ann Noeth, principal at LandSpeed Productions, has resigned as Chief Judge of the International Automotive Media Competition (IAMCA) effective immediately. Noeth, who for 20 years served as a multi divisional and category judge, stepped into the Chief Judge role in 2014 at the behest of founder Elaine Haessner.

“I’ve never been one to sugar coat anything,” explained Noeth, “This competition has uplifted the entire craft through the years and personally, as a volunteer judge the process induced a sense of “give back” purpose, but now that is all done and it is down to irreconcilable creative differences. The IAMC is going in a direction I don’t care to take.”Full page photo

Back in the 1980’s, Elaine and Walter Haessner created the International Society for Vehicle Preservation (ISVP) to encourage recognition of, and appreciation for, the contributions of self-propelled vehicles. Through ISVP, they undertook a media awards program to encourage accuracy in automotive media believing that “What is news today is history tomorrow.”

The International Automotive Media Competition (IAMC), and its awards, the International Automotive Media Awards (IAMAs) program was designed to recognize excellence against a standard, not against one another. Each entry is judged on its own merit.

PRI2015 Opportunities in Land Speed Racing

People of accomplishment rarely sat back and
let things happen to them.
They went out and happened to things.

On Saturday, December 10, 2016 PRI Magazine Editor Dan Schechner moderated a panel discussion with expert panelists “Landspeed” Louise Ann Noeth, Maxwell Industries owner Steve Watt, World Land Speed Record Holder Tom Burkland and Stuart Gosswein, SEMA Sr. Director, Federal Government Affairs. The panelists spoke on the state of land speed racing, business opportunities, racing team background, what it takes to go 400MPH as well as the hot topic of the ecological conditions.

Listening Time: 01:11:11

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