Louise Ann Noeth, principal at LandSpeed Productions, has resigned as Chief Judge of the International Automotive Media Competition (IAMCA) effective immediately. Noeth, who for 20 years served as a multi divisional and category judge, stepped into the Chief Judge role in 2014 at the behest of founder Elaine Haessner.

“I’ve never been one to sugar coat anything,” explained Noeth, “This competition has uplifted the entire craft through the years and personally, as a volunteer judge the process induced a sense of “give back” purpose, but now that is all done and it is down to irreconcilable creative differences. The IAMC is going in a direction I don’t care to take.”Full page photo

Back in the 1980’s, Elaine and Walter Haessner created the International Society for Vehicle Preservation (ISVP) to encourage recognition of, and appreciation for, the contributions of self-propelled vehicles. Through ISVP, they undertook a media awards program to encourage accuracy in automotive media believing that “What is news today is history tomorrow.”

The International Automotive Media Competition (IAMC), and its awards, the International Automotive Media Awards (IAMAs) program was designed to recognize excellence against a standard, not against one another. Each entry is judged on its own merit.

PRI2015 Opportunities in Land Speed Racing

People of accomplishment rarely sat back and
let things happen to them.
They went out and happened to things.

On Saturday, December 10, 2016 PRI Magazine Editor Dan Schechner moderated a panel discussion with expert panelists “Landspeed” Louise Ann Noeth, Maxwell Industries owner Steve Watt, World Land Speed Record Holder Tom Burkland and Stuart Gosswein, SEMA Sr. Director, Federal Government Affairs. The panelists spoke on the state of land speed racing, business opportunities, racing team background, what it takes to go 400MPH as well as the hot topic of the ecological conditions.

Listening Time: 01:11:11

FOR RELEASE JANUARY 29, 2016

Contact: Louise Ann Noeth  |  louise@savethesalt.org

Salt Lake City, UT – – Back-to-back years of wet weather, coupled with years of federal mismanagement, has created unsafe surface conditions and ramped up frustrations among the land speed racing community. Save the Salt Coalition and the Utah Alliance recognized that adversarial postures would contribute nothing to the restoration of the Bonneville Salt Flats, an Area of Critical Environmental Concern, and instead spent the past six months cultivating new, productive relationships with the Bureau of Land Management (BLM), Intrepid Potash-Wendover, and elected representatives on city, state and federal levels.

The result was an unprecedented improvement in communication and cooperation between the BLM and the land speed racing community. Numerous substantive conversations percolated a vigorous exchange of information, ideas and documents. Chief among them is the possibility of withdrawing all 10 mineral leases located north of Interstate 80 from future mining.

The racing community contends that Bonneville lost millions of tons of salt over many decades due to the leases. However, only three percent of Intrepid-Potash’s current annual production is derived from all 10 leases combined. The mining company is willing to abandon the leases altogether so long as no other competitor is allowed to take them over.

We have asked the BLM to investigate the appropriate process to withdraw the 10 leases from all future mining. Normally it is a cumbersome federal process that can take years, but we are working with both BLM staff and elected officials to speed the effort.

Additionally, we are patiently waiting for the delivery of the Bingham Report, a comprehensive engineering document commissioned by the Save the Salt Coalition and Utah Alliance with short- and long-term recommendations for restoring Bonneville. This document forms the basis of the land speed racing community’s position statement.

Among the action items will be: a plan to maximize the brine return program volume as well as control the brine return by creating a containment area; protect the already fragile salt surface from additional mud drift; closing the I-80 culverts to retain laydown brine flow; shift from voluntary to mandatory salt return; require measurement, monitoring, reporting, and analysis of the salt return amounts as well as salt extracted from areas that could impact the international speedway; actively evaluate alternative mechanisms and processes for salt return.

The Save the Salt Foundation (StS) is a nonprofit organization whose mission is to restore the world-famous Bonneville Salt Flats. The Utah Alliance (UA) is a volunteer Utah-based advocacy group using its expertise and contacts at the local level to protect this Historic Place listed on the National Register. The Save the Salt Coalition (StSc) is an umbrella group comprised of automotive and motorsports companies and organizations with a vested interest in this national treasure. All three organizations are collaborating to keep the Bonneville Salt Flats available for future generations.

 “Refuse to settle for the status quo and defy the

powers who loathe to have it disturbed.”

with compliments to:  S. Hendrix

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