Louise Ann Noeth, principal at LandSpeed Productions, has resigned as Chief Judge of the International Automotive Media Competition (IAMCA) effective immediately. Noeth, who for 20 years served as a multi divisional and category judge, stepped into the Chief Judge role in 2014 at the behest of founder Elaine Haessner.

“I’ve never been one to sugar coat anything,” explained Noeth, “This competition has uplifted the entire craft through the years and personally, as a volunteer judge the process induced a sense of “give back” purpose, but now that is all done and it is down to irreconcilable creative differences. The IAMC is going in a direction I don’t care to take.”Full page photo

Back in the 1980’s, Elaine and Walter Haessner created the International Society for Vehicle Preservation (ISVP) to encourage recognition of, and appreciation for, the contributions of self-propelled vehicles. Through ISVP, they undertook a media awards program to encourage accuracy in automotive media believing that “What is news today is history tomorrow.”

The International Automotive Media Competition (IAMC), and its awards, the International Automotive Media Awards (IAMAs) program was designed to recognize excellence against a standard, not against one another. Each entry is judged on its own merit.

PRI2015 Opportunities in Land Speed Racing

People of accomplishment rarely sat back and
let things happen to them.
They went out and happened to things.

On Saturday, December 10, 2016 PRI Magazine Editor Dan Schechner moderated a panel discussion with expert panelists “Landspeed” Louise Ann Noeth, Maxwell Industries owner Steve Watt, World Land Speed Record Holder Tom Burkland and Stuart Gosswein, SEMA Sr. Director, Federal Government Affairs. The panelists spoke on the state of land speed racing, business opportunities, racing team background, what it takes to go 400MPH as well as the hot topic of the ecological conditions.

Listening Time: 01:11:11


Contact: Louise Ann Noeth  |  louise@savethesalt.org

Salt Lake City, UT – – Back-to-back years of wet weather, coupled with years of federal mismanagement, has created unsafe surface conditions and ramped up frustrations among the land speed racing community. Save the Salt Coalition and the Utah Alliance recognized that adversarial postures would contribute nothing to the restoration of the Bonneville Salt Flats, an Area of Critical Environmental Concern, and instead spent the past six months cultivating new, productive relationships with the Bureau of Land Management (BLM), Intrepid Potash-Wendover, and elected representatives on city, state and federal levels.

The result was an unprecedented improvement in communication and cooperation between the BLM and the land speed racing community. Numerous substantive conversations percolated a vigorous exchange of information, ideas and documents. Chief among them is the possibility of withdrawing all 10 mineral leases located north of Interstate 80 from future mining.

The racing community contends that Bonneville lost millions of tons of salt over many decades due to the leases. However, only three percent of Intrepid-Potash’s current annual production is derived from all 10 leases combined. The mining company is willing to abandon the leases altogether so long as no other competitor is allowed to take them over.

We have asked the BLM to investigate the appropriate process to withdraw the 10 leases from all future mining. Normally it is a cumbersome federal process that can take years, but we are working with both BLM staff and elected officials to speed the effort.

Additionally, we are patiently waiting for the delivery of the Bingham Report, a comprehensive engineering document commissioned by the Save the Salt Coalition and Utah Alliance with short- and long-term recommendations for restoring Bonneville. This document forms the basis of the land speed racing community’s position statement.

Among the action items will be: a plan to maximize the brine return program volume as well as control the brine return by creating a containment area; protect the already fragile salt surface from additional mud drift; closing the I-80 culverts to retain laydown brine flow; shift from voluntary to mandatory salt return; require measurement, monitoring, reporting, and analysis of the salt return amounts as well as salt extracted from areas that could impact the international speedway; actively evaluate alternative mechanisms and processes for salt return.

The Save the Salt Foundation (StS) is a nonprofit organization whose mission is to restore the world-famous Bonneville Salt Flats. The Utah Alliance (UA) is a volunteer Utah-based advocacy group using its expertise and contacts at the local level to protect this Historic Place listed on the National Register. The Save the Salt Coalition (StSc) is an umbrella group comprised of automotive and motorsports companies and organizations with a vested interest in this national treasure. All three organizations are collaborating to keep the Bonneville Salt Flats available for future generations.

 “Refuse to settle for the status quo and defy the

powers who loathe to have it disturbed.”

with compliments to:  S. Hendrix

Performance Racing Industry (PRI) magazine Editor Dan Schechner will moderate a panel of industry experts in a discussion of the current state of land-speed racing. The speakers at this year’s PRI trade show seminar will focus on business opportunities generated by the sport for parts retailers, tuners, engine builders, fabricators and manufacturers. Panelists will also discuss the status of efforts to restore the Bonneville Salt Flats—the premier venue for land-speed records. The panelists include:

Louise Ann Noeth
Louise Ann Noeth

Steve Watt
Steve Watt
Maxwell Industries
(Speed Demon)

Tom Burkland
Tom Burkland
Burkland Family
Race Team

Stuart Gosswein
Stuart Gosswein
Save the Salt

Find out more information about this seminar.

To learn about the plight of the Bonneville Salt Flats, visit the Victory Motorsports booth (#7002) at the entrance to the exhibition hall or go to www.savethesalt.org.

Land Speed Racing Seminar
Saturday, December 12
8:00 a.m.–9:00 am
Indiana Convention Center, Room 239



As Utah Alliance member Rick Vesco listens, Roger Lessman explains the September 14th Tour route as Russ (L) and Eric (R) Eyres look on.


Tour participants examine a 16-inch deep hole dug at the 7-mile mark in a graphic display of salt crust loss on the high speed race course.

September 14, 2015 (Wendover, UT) – The Utah Alliance and Save the Salt Coalition met with a variety of stakeholder groups at the Bonneville Salt Flats (BSF) in Utah this week to discuss potential solutions for restoring the historic racing venue. The BSF has been in the spotlight following cancellation this year of five major racing events due to weather and deteriorating salt conditions.  In response, the Utah Alliance organized a tour of the area with government officials who oversee the BSF, mine operators, geologists, engineers, and other stakeholder groups.  The tour allowed the parties to then engage in follow-up discussions and begin identifying tangible restoration actions.

“Everyone displayed a willingness to come together to find a solution,” said Dennis Sullivan, Chairman of the Utah Alliance,  “There was a mutual respect demonstrated among the public agencies, private entities and racers.  We all need to learn more from each other as we all have specific observations and experiences that need to be combined with scientific data to provide a viable way forward.”


Utah Alliance Tour Guide Rick Vesco atop the Salduro Loop dike explains the erosion and point of original brine collection ditch.

The Utah Alliance and Save the Salt Coalition were joined by staff from: Utah Governor Herbert’s office, Senator Mike Lee’s office, Bureau of Land Management, Intrepid Potash-Wendover, Utah Department of Natural Resources, University of Utah’s Dr. Brenda Bowen, Brent Bingham, Mayor of Wendover, Utah, Councilman of West Wendover, Nevada, and a number of land speed racers.

The Utah Alliance and Save the Salt Coalition will next present a position statement to the stakeholders identifying a number of short- and long-term actions to be considered. Priority will be given to determine how to expand brine pumping and mitigate mud contamination.

IMG_9262 (1)

Save The Salt Treasurer and ‘defacto” geologist Russ Eyres updates tour participants on his 12-years of locating race courses and associated salt crust measurements.

“Although concerns about deterioration at Bonneville have existed for decades, today marked the first time officials representing government, industry and racers sat at the same table to discuss solutions,” said Doug Evans, Chairman of the Save the Salt Coalition.  “We are finally at the starting line in the race to save Bonneville.”

The groups indicated that no quick fixes existed to resolve issues related to the condition of the salt.  However, they believe that given the high level of cooperation, the historic, internationally famous speedway will eventually be restored to safe racing conditions.
The Save the Salt Coalition is an international group of businesses and organizations with a vested interest in the BSF.  Major LSR sanctioning organizations are members of both groups.  The two groups have partnered on the shared mission of restoring the BSF as the premier venue for setting world land speed records.  The collaboration allows experts within the groups to undertake specific roles and projects.
The Utah Alliance is a group of land speed racing individuals that live in or have connections with the State of Utah through employment or governmental agencies. The Utah Alliance works in Conjunction with the Save the Salt Coalition to “Preserve Our National Treasure – The Bonneville Salt Flats – As well as develop and execute a Comprehensive Reclamation Plan.”

Utah Alliance Leadership:


Racer Rick Vesco graphically demonstrates what the land speed racing community needs to safely race on the Bonneville Salt Falts; as he hammers with conviction the salt is not damaged at all.

DENNIS SULLIVAN – Chairman, USFRA President
RICK VESCO – Save the Salt Founding Member
LARRY VOLK – USFRA Founding member
GARY WILKINSON – Save The Salt Vice Chairman, USFRA
HUGH COLTHARP – USFRA Treasurer, USFRA Founding member
TOM BURKLAND – Bonneville Motorcycle Speed Trials
RUSS EYRES – Save The Salt Treasurer, SCTA/BNI Liaison

Utah Alliance Partners:

“LandSpeed” LOUISE ANN NOETH – Media Contact
TERRY NISH – Nish Motorsports, Research & Racing History
MIKE NISH – Nish Motorsports, Research & Racing History
RUSS DEANE – SEMA/Save The Salt Legal Counsel
ASHLEY AILSWORTH – SEMA/Save The Salt Legal Counsel
STUART GOSSWEIN – SEMA/Save The Salt Public Relations
CHAD BOOTH – AYL TV Salt Lake City, Media
Utah Alliance Supporters:

DICK ROSETTA – Utah Sports Hall Of Fame, Past Salt Lake Tribune Sports Editor
GREG MILLER – Director, Larry H Miller Family of Companies



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