PRI_JUNE_2015_websiteThe lead cover feature of Performance Racing Magazine’s June 2015 issue is on land speed racing.

The magazine asked me to examine the sport from a business perspective, an angle I haven’t covered in many years but enjoyed developing immensely. You will see some very familiar names, some brand new and an unvarnished statement of serious concern from Turbocharger Wizard Kenny Duttweiler that caps the piece.

While the profit margins are rather low for high performance vendors selling the the Land Speed  Racing crowd, there is a magical allure that seems to outweigh the bottom line. No surprise to those who already play on the salt . . .

And yes, the cover photo is mine and it is the same image used on my recent book, “Demon’s Dozen” recounting the astonishing 2012 speed deeds of George Poteet and the Speed Demon Racing Team where in they exceeded 400MPH a dozen times simultaneously setting multiple world and national speed records that still stand today.

To read the issue online, cut and paste this link into your browser:



May 23, 2015 – Speedway, IN – Winners of the 2014 All American Racing Writers & Broadcasters Association National Competition were announced during a breakfast ceremony held just prior to the 99th running of the Indy500. All magazine and newspaper judging was completed by an independent panel from a major journalism school. Entries were judged “blind,” no judge was aware of the writer or where the work was published. The works sent for judging were published in the 2014 calendar year.

1st  | Newspaper Feature Writing | Women in Drag Racing: Hear Them Roar  | New York Times

Read Original Article: Sunday, November 2, 2014

1st  | Magazine Feature Writing  | A Century of Speed  | Society of Automotive Historians Journal

Read Original Articles:  Part One, Issue 270   Part Two, Issue 271   Part Three, Issue 272

2nd  | Photography – Print Action | “Push-Started to Glory” |  Custom Car Magazine, UK

Colin Bond, at the wheel of the JCB heavy equipment, push-starts Dieselmax Andy Green on the Bonneville Salt Flats in 2006. Copyright 2006 Louise Ann Noeth

Colin Bond, at the wheel of the JCB Fast-Trac, push-starts Dieselmax driver Andy Green on the Bonneville Salt Flats in 2006 attempting to set a 350MPH record.     Copyright 2006 Louise Ann Noeth  CLICK PIC for bigger view.

 “With the recent demise of the New York Times Auto Section, the recognition for my newspaper win is bittersweet,” explained Noeth, “I am grateful to Norm Mayersohn, Jim Cobb and Robert Peele for giving me the assignment and equally appreciative to ladies and their teams for all the time they spent helping me understand their approach to the sport of drag racing. The SAH Editor Ruben Verdes put in plenty of work helping me edit down an enormous manuscript to fit the Journal’s space limitations and yet still give the readership plenty to enjoy.  As for my photo, Colin Bond wins for driving the coolest push “truck” ever on Bonneville, an ethereally enthralling race place.”

The American Auto Racing Writers & Broadcasters Association (AARWBA) is the oldest and largest organization devoted to auto racing coverage. Founded in 1955 in Indianapolis, AARWBA has members throughout the United States, Canada and Europe.

To encourage excellence in the coverage of motor sports, AARWBA media members submit their best work for the annual media contest. Categories are for written, broadcast, online and photographic work. Winners present a true testament to the growth of the sport of auto racing.


Photography  – Prof. Emeritus Susan Fleck, Pulliam School of Journalism, Franklin College, Indiana;

Magazine & Newspaper Writing  – Prof. Emeritus Jerry Miller, Pulliam School of Journalism, Franklin College, Indiana and AARWBA Contest Chairman

Supporting the group’s credo of “Dedicated to Increasing Media Coverage of Motor Sports” was Firestone and Honda who jointly sponsored the morning repast for the working press in attendance.  












A century of speed has rolled across the famed Bonneville Salt Flats. Starting in 1914, with “Terrible” Teddy Tetzlaff, the velocity milestones are still rising, roaring and raging. The 2014 racing season brings Kaylin Stewart, a rookie 16 year-old teenager to the starting line determined to set a class record in excess of 200 miles per hour.

 First-time racers at the Bonneville Salt Flats are affectionately called “salt virgins” because running on the panoramic sodium-soaked pancake always imparts startling insight about its many hidden difficulties. Every smarty pants who thinks otherwise gets a life lesson that hopefully doesn’t cost too much in crunched parts and bunched undies. Containers of cash won’t ease the pain either. The original salt virgin came to this hallowed speed Mecca back in 1914. “Terrible” Teddy Tetzlaff was the King of the West Coast drivers, a two-time winner of the Santa Monica road races and holder of innumerable course speed records.

CLICK HERE TO download the full story



26 Feb, 2015  |  Written by  |  under Hot Rods, Journalism

Manns Restoration

Manns Restoration Does World-Class Work in a Tiny Missouri Town


This small town crew knocks out world class cars, trucks, buses, motorcycles and fire engine that can be found in museums all around the globe. This humble gang of talented guys have won every “Best of Show” from Pebble Beach to Amelia Island and even had a command performance with Queen Elizabeth at Windsor Castle.

Let’s get this out of the way: Festus. Yes, Festus. As in Missouri. A name that begs comical commentary despite its biblical origins. It is certainly not the first place one would think to look for a world-class auto build and restoration shop. However, it is disbelief, not amuse-ment that will greet you when you first step into Festus’ own Manns Restoration & Maintenance.



It was an odd, yet unquestionably puzzling way that I discovered I had been fired. When the January 2015 Goodguys Gazette arrived and my name was gone from the masthead, a spot it been for more than 12 years, I finally got the message. My Fuel For Thought column and the occasional special features and photos were history.


Emails had gone unanswered for months and phone calls were never returned. I should be livid, but I am only saddened by the reality that the one place the land speed racing community could count on reading something monthly about their marvelous motorsport in a national publication was no more.

God Bless ‘em — Goodguys published every one of them in their entirety. I didn’t think my cold dismissal could be about money because I hadn’t asked for one raise in 12 years.  

Of the 150 stories about land speed racing for the Gazette, a good number of my columns won international writing and photographic awards from the Society of Automotive Historians (SAH), All American Racing Writers and Broadcasters Association (AARWBA), Motor Press Guild (MPG), International Automotive Media Competition (IAMC).

In 2009,  Goodguys named me  “Woman of the Year” and presented me with a fabulous hand-crafted piece  from artist extraordinaire, the late bob McCoy.

Because so many land speed racers, enthusiasts, family and friends have told me the only reason they became members of the Goodguys was to get the publication that contained my Fuel For Thought column, I am obliged to inform you of this odd and awkward development.

Perhaps you have come to value more than just my writing and will continue to subscribe, but now you have the facts to decide what is best for your reading pleasure.

Please don’t ask me for the “back story” when you see me, I simply don’t know anymore than I have written here. The ones who have, “the rest of the story” (tip-o-hat to Mr. Harvey) are VP of Media Travis Weeks and Editor John Drummond and they aren’t talking – to me at least.


Below is a letter one loyal reader sent to the publication in response to dumping FUEL FOR THOUGHT. It is letters like this that warm this writer’s heart to know the work is appreciated and ignites inspiration to stay the course in the future.  

 Dear Editor,

I was very disturbed to learn that the Goodguys Gazette will no longer publish “Fuel For Thought” prepared by Louise Noeth (Landspeed Louise). When my magazine arrives, hers is the first article I read, long before checking the monthly editorial, or gazing at page after page of advertisements. Not only can she keep her readers in touch with latest news in the land speed world but she also tells the readers the history of land speed racing. Louise has helped bring a whole new generation to the sport of high speed world records. She has also encouraged many of us to visit the salt and to participate. You have done a great disservice by eliminating her articles. She is a valuable resource and not someone to be eliminated on the spur of the moment. Her tireless dedication to the sport is unmatched.

History is very important to us as a country and also to us in our sports. To appreciate what we have today we must study our past. The history of motor sports is directly tied to land speed records and racing. The dry lakes of southern California brought us today’s hot rods, landspeed racing, and drag racing. The beaches of Florida brought us early high speed records and the foundation for NASCAR and the Daytona Speedway.  This racing heritage is the foundation for the hot rods that you write articles about, photograph, and promote events.   Frequently Louise writes about our racing history. Much of this could be lost without her efforts to keep it alive and recorded.  

Please reconsider your decision to eliminate Landspeed Louise from your magazine.

John Kimbrough
Neosho, Mo


“Who loves ya, baby? –  Kojak aka Telly Savales

One of my readers brought to my attention that my very last published piece in the Gazette also carried a public declaration of unwavering support from the editor that I have linked below (Click on GG_Spangler).  This was part of the “letters to the editor” called “Rodders Respond” that appears monthly. The letter was written by veteran land speed record holder Dave Spangler, the current driver of TEAMVesco’s Turbinator II, that is seeking to exceed 500MPH on the Bonneville Salt Flats this racing season.  Upon reflection, the actions of the Association and publication staff reinforces my long-held work ethic of, “trust, but verify”. . .


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