20th International Automotive Media Awards

“Fuel for Thought”

Published in Goodguys Goodtimes Gazette

Gold to Louise Ann Noeth

The 20th International Automotive Media Competition concluded June 20, 2011, with the presentation of the 2010 International Automotive Media Awards (IAMAs). The event was held at the Automotive Hall of Fame, Dearborn, Michigan, in conjunction with the North American Concept Vehicles Awards. This was the fourth year of the combined awards program: IAMAs and NA Concept Vehicle Awards. The program and the venue received numerous compliments.

The International Automotive Media Competition, a function of the International Society for Vehicle Preservation, is a peer-judged awards program to recognize excellence in all forms of automotive media. Judging of entries for this year’s IAMA honors was conducted among works presented during calendar-year 2010. The competition recognizes work done in print, online, video, radio, and public relations or marketing campaigns. Gold, silver, and bronze “foundation” awards are the result of peer judging against an absolute 100-point standard. For example, Gold medal entries earned between 97-100 points in the competition. Each work is judged on its own merits against a scale. Entries must meet a minimum standard to qualify for an award. If no entry in a category meets the minimum standard, no award is given. The entries do not compete each other and are only judged by the quality of the work. Some categories have multiple winners of the same award while other categories might not have a winner even though entries were submitted. Simply entering work in a category does not guarantee an award or that the entry will even be recognized.The IAMA program is administered by the International Society for Vehicle Preservation, based in Tucson, Arizona.

FUEL FOR THOUGHT has provided readers with updates and feature articles on the sport of land speed racing through the Goodguys Gazette on a monthly basis for the past nine years.

May 28, 2011, Indianapolis Motor Speedway– The 2010 All American Racing Writers & Broadcasters Association (AARWBA) Contest winners were announced at the annual breakfast held in the shadow of  the famed racetrack’s turn two. Now in its fourth decade, the annual competition attracts entries from across the nation as well as from around the world.

“LandSpeed” Louise Ann Noeth has earned two first place finishes: the first for Magazine Column Writing and the second for Magazine Technical Writing.  Both honors were awarded for her long-running, monthly Fuel For Thought column in the Goodguys Gazette.  “Attitude, Gratitude, and Talking Race Cars” which ran in December 2010 earned the Magazine Column Writing top slot in the nation. For the Magazine Technical category win it was the January 2010 column, “Brain-Bucket Beef,” that judges gave the nod.  

AARWBA President Ms. Dusty Brandel noted,  “I  loved to see the lady journalists finally getting proper recognition for all their hard work.” In the male dominated motorsports world it is significant to note that women swept all three slots in Online News Reporting, finished one-two in three other categories and earned a total of 17 “podium” finishes overall for 2010.

Columbus, OH – Renowned author, historian and columnist “Landspeed” Louise Ann Noeth was named 2009 Goodguys Woman of the Year at the 12th PPG Nationals in Columbus, Ohio. A veteran of motorsport and land speed racing journalism, she accepted the award in front of a packed house during the event awards ceremony.

Noeth has fueled her passion for high speeds with a wide-ranging palate over several decades. After years of racing a 250mph jet dragster she joined Petersen Publishing Company in 1979. She was Petersen’s first female automotive editor-in-chief of any of the firm’s automotive publications. While working at Petersen, she produced Hot Rod Industry News, SEMA Show Daily, contributed to Hot Rod, Car Craft, Motor Trend and many specialty publications as well as serving on the development team for the Hot Rod Nationals and Car Craft Nationals. On the federal regulatory level, she has served on SEMA committee’s for tires, emissions and suspension helping protect enthusiast’s rights across the nation.

In 1984, she founded Land Speed Productions offering a variety of creative disciplines including writing, photography, graphic design, PR and advertising. With her insatiable desire to write, photograph and talk about fast machines, she became active in the world of land speed racing in the 1990s teaming with Craig Breedlove’s “Spirit of America” streamliner. During his most recent land speed record run at Black Rock Desert in 1997, she covered the event for Sports Illustrated, USA Today, CAR&DRIVER, Chicago Tribune, London Daily Telegraph and CAR Magazine. In 2001 Noeth served as a crew member for Team Vesco’s “Turbinator” streamliner which set the current world land speed record for wheel-driven vehicles at 458MPH at the Bonneville Salt Flats. Most recently, she was team member of Steve Fossett’s world land speed record bid.

An accomplished author, Noeth wrote the definitive book on land speed racing, “Bonneville: The Fastest Place on Earth” (now in its seventh printing). In addition, she’s been a columnist focused on land speed racing for the last 20 years for a variety of publications including the popular “Fuel for Thought” appearing monthly in the Goodguys Goodtimes Gazette.

When she’s not writing about land speed racing, she stays busy designing brochures, ads and logos as well as completing photo assignments for clients around the globe.

About the Goodguys Woman of the Year:
The Goodguys Woman of the Year award is presented annually in honor of the late Karen Bloechl (who was instrumental in the formative years of the Goodguys Association) and recognizes a female industry executive who serves to preserve the integrity and growth of the hot rodding industry. Past recipients of the Goodguys Woman of the year include: Margie Popp (1991), Ginny Lobeck (1992), Sue Brizio (1993), Maryann Harmon (1994), Karen Doe (1995), DeEtte Crow (1996), Jane Callison (1997), Gayle Stutts (1998), Judy Mullins (1999), Debbie Walls (2000), Jeannie Daly (2001), Donna Smith (2002), Debbie Lewis (2003), Jeanette Ladina (2004), Joyce Smith (2005), Barb Davison (2006), Stacy Tucker (2007) and Lynn Nace (2008).

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Speedy Regards from Landspeed Louise!