LandSpeed Louise and Penske Indycar driver Helio Castroneves at the Shell Technology Center in Houston, Texas

In the Shell Technology Center: LandSpeed Louise and Penske Indycar driver Helio Castroneves

In late June, I was the guest of Shell and Pennzoil at the Shell Technology Center as well as the Grand Prix of Houston. While many were enamored with the double-header of open-wheel racing I was focused on getting details about the Pennzoil Platinum synthetic motor oil. Yeah, OK, another snake oil in a pretty silver package, right? Maybe.

What caught my attention is that this “synthetic” is derived from nearly pure natural gas. Some big brains figured out how turn gas into a liquid to form a base oil into which they then blend in some additives and come away with what Shell/Pennzoil claims will kick the butt of Mobil 1 and Royal Purple. Seriously.

Now it helped that Roger Penske uses the stuff in his Indy engines. My respect for “The Captain” runs deep; he does not run junk nor does he “cheap out.” Ever. Never.

Did you know Indy cars can’t use “secret snake oil” anything they put in their racing engines MUST be commercially available.

The Shell Technology Center is no little shack, home to some 2,000 scientists and engineers, the oil giant spends a staggering amount of cash on R&D each year – more than a billion annually since 2007.

If they were opening their doors to me, I figured it was worth a few days to find out if land speed racers might benefit from this ingenious method of lubrication. After all, these ingenious amateurs racers are the fastest people on earth who have, for decades, set extraordinary speed records using mostly modest means.

To prepare for the trip I consulted with some leading and respected LSR engine builders: Al Teague, Mike Le Fevers, Ken Duttweiler, John Beck, Dave Brant, Rex Svoboda, Doug Albietz and Rick Yacocci to get their views on dinosaur oils versus synthetic versions.Pennzoil Platinum with PurePlus Technology Bottle

I explained that Pennzoil was claiming its Platinum Synthetics would provide complete protection, without compromise, in five key ways:

1. Cleaner pistons
2. Better fuel economy
3. Protects horsepower
4. Unsurpassed wear protection
5. Excellent extreme temperature performance

The engine builders held basically the same opinion that synthetics had a clear advantage in protecting any engine, but the price made many people hesitate when taking something off the shelf – especially when talking about street-driven cars.

While I savor technical discussion, I am no lubricant or fuel expert so I am grateful for the time they spent coaching me on what was important. All were very generous with their knowledge and insightful about what wsolar121as important for me to discover. From the conversations, I came away with specific questions for the Pennzoil science and tech people. some I have answers to, others are in-process of being answered.

My goal was to take home details about how the stuff worked in high performance and racing engines. I am all too aware of how LSR must simultaneously protect their investment while wringing out every last pony of giddy-up out of every run.

I was introduced to power-packed group of people and given a great deal of time to talk with each candidly. Participants in the PurePlus™ Technology Innovation Tour included Shell’s brain trust of  Dr. Opinder Bhan, Dr. Alison Falender and Scott Rappaport  together with senior motorsports engineer Paul Bastien, and Penske driver Helio Castroneves.


Dr. Richard Dixon

Later, trackside, we met with Chris Hayek, Shell Lubricants Global Brand Director; Dr. Richard Dixon, Shell NA Motor Oil Technology Manager; Penske drivers Juan Pablo Montoya and Will Power; Dr. Tony Sime, Senior Design Engineer, Ilmor Engineering. You might think that was enough, but Shell hit us with the power tools later that same evening where we  enjoyed private, leisurely cocktails followed by dinner with all of the above PLUS Tim Cindric, President, Penske Racing; Derrick Walker, President, IndyCar Competition and Operations and Will Phillips, IndyCar VP Technology.

I am NOT crowing about the VIP line-up. Rather I believe it important to mention these people because all were willing to talk at-length and in-depth about whatI kept calling the “fancy new snake oil.” What a fine, respectful guest I turned out to be. . . .,  thankfully, the irreverence was taken in the spirit it was intended: lighthearted but pointedly skeptical until proven otherwise.

The non-technical highlight of the entire five-day immersion was a rip-snorting, fun-poking, who’s-the-best-driver banter at dinner between Castroneves, Power and Montoya reminding all of us that we were the slowest in the room. It was bench racing at its finest and funniest. Those boys could easily do stand-up with Leno or Ferguson on their days off.

Once I get the questions back and answers sorted, I intend to share the information with the entire land speed racing community. That will include my Fuel For Thought column in the Goodguys Gazette, Bonneville Racing News and

Stand by, this stuff has some merit, but there are miles to go to show you what and why.

PurePlusbaseoilgraphic_pdf - 27 Feb 2014


June 27, 2014 – Berkley, MI – Winners of the 23rd International Automotive Media Awards were announced at during a ceremony held at the Vinsetta Garage Restaurant. IAMA’s were presented at a joint event with the North American Concept Vehicle of the Year (NACVOTY) Awards.

The International Automotive Media Competition (IAMC), is a program to recognize and encourage excellence in
all forms of automotive media. Louise Ann Noeth submitted three works for review – all three were judged to be
worthy of an award.

Dermons Dozen Cover BSF100OCT2013_art





GOLD | The Demon’s Dozen | Book – published by LandSpeed Productions
SILVER | Counting Down to a Century of Speed | Magazine – Goodguys Goodtimes Gazette
BRONZE | Counting Down to a Century of Speed | Magazine Graphics – Goodguys Goodtimes Gazette

“I’ve taken part in the IAMA’s since its inception,” explained Noeth, “At first, only as a hopeful entrant, to find out
how to improve my writing and photography storytelling skills. Years later, the administrators asked me to judge
some categories and I found the volunteer effort to be as rewarding as it was educational – we’ve got some
dandy fine motoring media folks at work in the world! When asked to step into the Chief Judge position, after
entering three pieces of my own, I accepted only after it was clear my entries would get a beating if they
deserved it. That those works finished Gold, Silver and Bronze tells me honest, serious peer review was done. I‘m
grateful. As I see it, my readers are the REAL winners because I believe it critical to never stop tweaking the
talents the good Lord saw fit to give me.”

Noeth shares the Bronze award with Kevin Reynolds, Art Director at the Goodguys Goodtimes Gazette.

Judging is by peers, to a standard; entries may earn up to 100 points. The Medallion International Automotive

Media Awards (IAMAs), Bronze (85-91), Silver (92-96) and Gold (97-100) medallions are presented for those
works so qualified. From among the highest-point (98-100) Gold awards are chosen the Best of Divisions, with
Best of 2013 being chosen from the Best of Division awardees. Therefore, the Medallion IAMAs are a competition
against a standard, whereas the Best of Divisions and Best of the Year IAMAs are a competition against other
award-winning entries. If no entry in a category meets the minimum standards no award will be made in that
category. Entries are judged by Category within their Division. The works sent for judging were published or
aired January 1 – December 31, 2013

The IAMC™ is administered, produced by and is a property of The International Society for VEHICLE Preservation,
©2014 all rights reserved. ISVP™ is a non-profit 501 (c) (3) educational organization.

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